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Pacific Coast Aesthetics:Enhancing your Life from the Inside Out

By Bettina McBee Hohmann | Photo by Carol Oliva

There’s a new “zen skin” place in Seascape Village in Aptos—the only holistic aesthetics center in Monterey Bay. In only five months, it has developed into a thriving practice with a five-star rating. Pacific Coast Aesthetics is this uniquely blissful spot. Its lotus flower logo is a perfect analogy: the lotus, a symbol of rebirth and spiritual enlightenment, produces the most beautiful flower from the inside out, and Pacific Coast Aesthetics strives to do just that, providing medical-grade skin care and wellness treatments that allow their patients to thrive.

A peaceful setting awaits when you enter. Waterfalls, Moroccan rugs, and a welcoming staff are there to greet you, adding to your sense of relaxation and comfort. The Pacific Coast Aesthetics staff are specially trained to address a multitude of skin conditions and tailor a plan for each individual patient. Extensive experience, professional skincare products, and a Sciton laser enable them to deliver the safest, highest-quality treatments, including Halo, BBL, SkinTyte, laser hair removal, filler and neuromodulator injectables, an Envy skincare system, yoga, meditation, mindfulness, and dietary consultation.

Dr. John Beuerle, who heads the staff, also serves as medical director of emergency medicine services in Monterey County. Board-certified in emergency medicine, Beuerle completed training in medical aesthetics through the American Academy of Aesthetic Medicine. April Umek, co-founder of Pacific Coast Aesthetics, has medical experience that includes eighteen years in women’s health and eight years in a busy emergency department. Umek’s background has integrated medical dermatology and aesthetics.

The team also includes office manager Kristen Crawford, who is a licensed aesthetician with eight years of experience in clinical aesthetics. Nicole Kinder, a registered nurse (RN), was an esthetician for eight years prior to completing her nursing degree. Kaitlin Vallin, future PA, and David de la Garza, RN, are also supportive team members. The staff have extended themselves into the community by working with and donating to nonprofits such as the Spay Neuter Imperative Project, Siena House, Second Harvest, and 49ers Foundation.

Several years ago, Umek decided to try laser treatments for her sundamaged skin. “I was amazed with the results,” she exclaims, “my skin looked vibrant and much younger.” She also felt more confident. Thus she became inspired to start Pacific Coast Aesthetics. The team brought in the most advanced laser, Sciton, to provide tailored treatments for patients. “Medical aesthetics is so much more than simply improving our outward appearance,” says Umek. “It’s not about vanity, it’s about feeling your best.”

Pacific Coast Aesthetics takes pride in its holistic approach to beauty and self-care, using only the highest-grade skin care products with safe and healthy ingredients and employing the latest technologies to stimulate and repair aging skin.

Patients keep returning because they feel supported and cared for. Pacific Coast Aesthetics offers more than just skin care—it offers positivity and the life-changing experience of wellness and healing.

To schedule a free consultation, call 831-708-2602 or visit online at


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